Killing the Industry Audio, What? This Industry Isn't Even Dead!

Episode 6: Movie Theaters

(Note: This is our last episode before the Miniseries FINALE) Needless to say, we're surprised by this accusation, but if we have to hit the pavement to prove millennials' innocence, then we'll do it. We talked with millennials before one of the most anticipated movie premieres of 2017 for the truth: Millennials and Movie Theaters?… Continue reading Episode 6: Movie Theaters

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Huh? That's a Thing Now??, Killing the Industry Audio, What? This Industry Isn't Even Dead!

Episode 5: Chain Restaurants

And the award for most accusatory "Millennials are Killing" headlines goes to...the Chain Restaurant Industry! Congratulations!   To be fair, millennials aren't accused of killing all chain restaurants. Millennials are accused of killing moderatly-priced, sit-down, chain restuarants, like Applebee's, Chili's, Buffalo Wild Wings, but NOT Chiptole, Chick-fil-a, McDonald's, etc. More than any other industry we've researched,… Continue reading Episode 5: Chain Restaurants

Killing the Industry Audio, OK SO EVERYONE Killed It, What? This Industry Isn't Even Dead!

Episode 4: Department Stores

You're probably not surprised by this one but we've got to do it anyway: Are millennials killing the department store industry? Hmm... Maybe? We talked to a loyal department-shopper Gen Xer as well as a non-interested-in-mainstream stores millennial. Finally, we put the rumor to rest with an extra bit of facts (okay, a lot of… Continue reading Episode 4: Department Stores

Huh? That's a Thing Now??, Killing the Industry Audio, What? This Industry Isn't Even Dead!

Episode 3: Craft Beer

One would think with all these accusations, millennials would need something to drown their sorrows, but nope, apparently, we're killing that, too? Are millennials killing the beer industry and craft beer? We visited Craft Beer Cellar in Northeast DC and chatted with owner and "Commander-in-Beer" Erika Goedrich (no, really, that's her title) on the trends… Continue reading Episode 3: Craft Beer

Huh? That's a Thing Now??, Killing the Industry Audio, What? This Industry Isn't Even Dead!

Episode 2: Dinner Dates

Remember how we mentioned the importance of definitions in these accusations? Well, here's yet another example in today's episode. Although headlines read that millennials are killing the "dinner date industry," research reveals that millennials are still going on first dates; millennials are still going out to dinner; millennials are even going out to dinner for… Continue reading Episode 2: Dinner Dates

Killing the Industry Audio, What? This Industry Isn't Even Dead!

Episode 1: The Housing Market

For the first episode, we covered the ground rules like how long this miniseries is (7 episodes) and the definition of millennial we use (see our glossary of "Killing the Industry" definitions here), but that portion took only about thirty seconds so the rest of the episode focused on...   Meet Mikeala Taylor. She's a… Continue reading Episode 1: The Housing Market

Killing the Industry Audio, Trailer

New Podcast Miniseries

Ever wonder if all those "Millennials are Killing This Industry" or "Millennials are Ruining That Industry" articles have any truth? The brand-new podcast miniseries, "Killing the Industry" gets the facts and talks to actual millennials to find the truth. Each episode answers the questions of a) if this industry actually dead and b) if it… Continue reading New Podcast Miniseries